Richard R. Gesteland: Cross-Cultural Business Behavior

Richard R. Gesteland: Cross-Cultural Business Behavior

Marketing, Negotiating, Sourcing and Managing Across Cultures

Copenhagen Business School Press

Innbundet

2005

For almost a decade, "Cross-Cultural Business Behavior" has been praised by business people and by students as "an eminently useful guide to the global marketplace." Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the culture of the customer.

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