40 kr
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Trondheim
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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Forfatter: Svend Hollensen
ISBN: 9780273756545
Språk: Engelsk
Forlag: Pearson Education Limited
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InnloggingSist endret: 14.7.2024, 13:21 ・ FINN-kode: 361182599