Why We Buy - The Science of Shopping (Paco Underhill)

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"Revolutionary retail Guro Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture - full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New materials includes:

* The latest trends in online retail - what retailers are doing right now and what they're doing wrong - and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it servers its costumers.

* A guided tour of the most innovative stores, malls and retail environments around the world - almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new WHY WE BUY is an essential guide - it offers advice on how to keep your changing customers and entice new and eager ones."

ISBN: 9781416595243