The Editor in Chief (English)

The Editor in Chief: A Management Guide for Magazine Editors

by Benton Rain Patterson, Coleman E. P. Patterson

BOOK DESCRIPTION

Packed with specific how-tos, examples, and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this bestselling text, providing help and insight to future and present journalists working in the editorial department of a magazine. New to this edition is a chapter on one of the most popular and fastest-growing areas of magazine publishing - online publishing.

Readers will learn about e-zines and online editions of printed magazines: launching, funding, organizing a staff, and increasing readership. Aimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous but rewarding task of magazine management.