E-Commerce Specialist UK / Nordics

Are you passionate about creating seamless digital experiences that drive engagement and conversions? We are looking for an E-Commerce Specialist!

The E-Commerce Specialist plays a key role in delivering an engaging, on-brand digital experience, optimized to guide B2C and B2B users seamlessly through the booking journey across the UK and Nordic E-commerce platforms. This role is responsible for ensuring that website content is up-to-date, relevant, and aligned with commercial objectives for a specific market or region.

With a strong focus on user experience and quality assurance, the E-Commerce Specialist will oversee product-related content, develop and optimize campaign landing pages, and enhance web journeys for dedicated market pages, ensuring a smooth and effective end-to-end digital experience.

This position is located in Oslo.

Key responsibilities

• Ensure effective and optimised delivery of UK & Nordics product launch and maintenance on the B2C/B2B e-commerce platforms, including assisting with adding new products and inventory information, and ensuring accurate and compelling product descriptions and images, in accordance with global guidelines.
• Build, monitor and optimise campaign landing pages, to ensure optimal campaign user experience and conversion rate, in close cooperation with broader marketing and e-commerce teams (SEO, Product, Content leads).
• Ensure that web content within the dedicated area of responsibility is accurate, up to date, and aligned with brand identity, tone of voice, and commercial goals across owned, earned, and bought channels to support Hurtigruten objectives.
• Proactively suggest improvement strategies to showcase products effectively, including creating compelling product displays, cross-selling and upselling strategies, and promotions to increase average order value.
• Collaborate with the local marketing team to execute digital marketing initiatives, paid and organic, to drive traffic and increase online sales.
• Monitor and analyse e-commerce performance metrics, including sales data, conversion rates, customer acquisition costs, and website traffic, and providing regular reports and insights to measure performance and identify areas for improvement.
• Stay up to date on the latest E-commerce trends, emerging technologies, and best practices to identify opportunities for innovation and improvement.
• Deliver on ad hoc content adjustments and optimisation tasks.
• Superuser on Contentful CMS.
• Write content for landing pages in collaboration with the copywriter to ensure consistency, accuracy, and alignment with brand messaging.
• Assist with smaller translation tasks from English to Nordic languages.

Quialifications

• Bachelor's degree in business administration, marketing, e-commerce.
• 2-3+ years’ experience from similar role webmaster/web editor/e-com specialist.
• Profound experience in various CMSs, incl headless CMS (Contentful experience is preferred).
• Proficiency in analysing e-commerce data and metrics. Experience with tools like Google Analytics, Google Tag Manager, or other relevant analytics.
• Understanding the complexities of global e-commerce, including localization.
• Eye for web communication - Excellent copywriting and UX writing skills.
• Understanding of other digital/performance marketing channels including email, paid search, programmatic and paid social.
• Must be fluent in a Scandinavian language (Norwegian, Swedish, or Danish) and English.

Personal attributes

• Strong organisational skills: Ability to handle multiple tasks simultaneously, prioritise tasks, meet deadlines, and maintain efficient workflows.
• Strong analytical skills: Be able to interpret e-commerce metrics, perform data analysis, identify patterns, and make data-driven decisions to improve performance.
• Keen eye for detail - essential to ensure accurate and consistent data in e-commerce platforms and systems.
• Excellent communication & teamwork skills - effective communication with cross-functional teams, including marketing, IT, revenue management, and customer service.
• Customer-centric mindset: Ability to identify pain points and optimize the user experience to drive customer satisfaction, conversion, and loyalty.
• Entrepreneurial mindset with a focus on innovation, growth, seizing opportunities, and passion for learning.

Start date: as soon as possible.

If this role sounds like a good fit for you, we encourage you to apply. We look forward to reviewing your application!