Helly Hansen is looking for a Director / Sr. Director eCom Europe

Director/ Senior Director, Helly-Hansen E-Commerce, Europe

The Role:

Helly Hansen is looking for a proven digital leader to lead their Europe e-commerce business. This leader will be responsible for accelerating growth in Europe, incorporating agile test, learn, and scale methodologies to improve consumer experience, increase conversion, drive average order value, and increase consumer frequency and loyalty.

This role will partner with retail, wholesale, marketing, planning, category business directors and technology to define and implement a plan to strengthen the marketplace, amplify our brand, deliver compelling omnichannel consumer experiences, showcase product and categories, increase brand awareness, and build deeper, stronger consumer connections.

Key responsibilities

• Develop the Europe e-commerce strategy to drive brand penetration and deliver against short and long term organizational strategic priorities and initiatives
• Own the regional P&L with a focus on delivering profitable, e-commerce growth
• Oversee day-to-day operations including site merchandising, site operations, pro and discount businesses and related functions
• Partner with Performance Marketing to define systems, tools, and processes to improve productivity of performance marketing investments; work collaboratively to optimize SEM/SEO strategy, ad creation, and increase voice across a variety of digital & social media channels
• Launch Europe e-commerce acceleration program and partner with Supply Chain to optimize fulfillment, returns, and overall ecommerce economics
• Optimize e-commerce assortment strategies, product mix, and inventory levels
• Partner across the organization to define an omnichannel roadmap, investment plan, and timeline to advance retail, ecommerce, and marketplace capabilities
• Champion a culture of innovation and continous process improvement

Organizational structure

Reports to: Dual Reports to Chief Digital Officer and Managing Director, Sport

Location: Oslo

What we are looking for:

• Passion for the outdoors, skiing, and/or sailing
• Minimum of 7-10 years of progressive digital, e-commerce, and performance marketing experience in the outdoor and/or apparel industry, preferably with global brands/companies
• Demonstrated success in leadership, team building, and cross-functional collaboration across functions and geographies in a global organization
• Bachelor’s degree or equivalent experience in retail, strategy, operations, or related field

Work Environment

• Ability to thrive in a lean, high-growth environment
• Ability to work well across functions, diverse communities and different time zones

We offer:

• A culture that rewards excellence in an exciting phase of growth and new opportunities
• An ambitious, dynamic, creative, and international environment
• Discounts on great gear
• Competitive compensation and benefits, and an active environment with passion for sports
• Travel Requirements: Ability to travel up to 25%, including potential international travel

This role is full-time and based in Oslo, Norway (Helly Hansen’s HQ).

Any questions can be directed to: khorsle at hellyhansen.com.

Application is ONLY accepted in the portal and not later than 8th of April 2025.