Data & MarTech Lead

Job description

Lead the Transformation of Our MarTech Ecosystem!
Are you ready to shape the future of our marketing technology landscape and ramp up our digital impact? Join us as Data & MarTech Lead and drive the transformation of our MarTech stack for impactful commercial results!

The Role You'll Play
As the Data & MarTech Lead, you will be at the forefront of building our brand new marketing technology ecosystem. Your role will involve crafting a scalable infrastructure that directly aligns with our business objectives, setting up advanced tracking, contributing to the creation of a high-performance website and helping unlock our automation ambitions. Through your leadership, we’ll transform data into actionable insights that enhance digital marketing performance and deliver commercial success. Preferably you’re a senior profile with capacity to grow into ‘Head of‘ role.

The Team You’ll Be a Part Of
Join our innovative Global Marketing team, where forward-thinking professionals collaborate to push for marketing excellence and commercial impact. Reporting to the Director of Marketing Operations, you will work closely with talented individuals in product marketing, content creation, and digital activation, driving results that resonate throughout the organization.

If You Want to Make a Difference, Make It with Us By…
Leading Data & Performance Reporting Initiatives:

• Owning the development and optimization of our data tracking systems to ensure comprehensive insights across the customer journey.
• Creating intuitive dashboards that translate complex data into actionable insights, empowering strategic decision-making.

Enhancing MarTech Capabilities:

• Designing and implementing a robust MarTech stack that includes a new Website, automation tools, and analytics platforms.
• Continuously assessing and refining the MarTech stack for performance enhancements and improved user experiences.

Collaborating with Cross-Functional Teams:

• Fostering strong relationships with internal stakeholders, including sales, product development, and customer support, to align marketing efforts with broader business goals.
• Serving as the primary point of contact for all MarTech-related inquiries, ensuring effective communication and project prioritization.

Driving Strategic Insights:

• Defining and monitoring key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and inform continuous improvement efforts.
• Preparing and presenting detailed performance reports to the Senior Leadership team

In One Year, You’ll Know You Were Successful If…

• You’ve implemented data-driven strategies that significantly enhance our marketing performance and brand presence.
• You’ve optimized our MarTech stack, ensuring it effectively supports our commercial objectives and improves user engagement.
• You’ve managed multiple projects seamlessly, aligning them with business goals and delivering them on time.
• You’ve established strong collaborative relationships across teams, facilitating effective communication and strategic alignment.
• You’ve consistently optimized marketing efforts through data-driven decisions and continuous improvement.

Desired Experience and Competencies
What does it take to work for LanguageWire?

What You’ll Need to Bring

• 5+ years of experience in data-driven marketing, MarTech management, or related fields, preferably in the B2B technology industry.
• A proven track record of managing marketing technology projects, particularly Web & automation implementations and data analytics.
• Experience with performance analytics and digital tracking systems, including familiarity with web analytics tools.
• Strong analytical and strategic thinking skills, with the ability to turn business objectives into actionable data strategies.
• Experience with CRM systems, automation tools, and performance analytics across various digital platforms.
• Excellent communication and collaboration skills, capable of leading cross-functional teams.

This Will Make You Stand Out
GA4 experience preferably with Big Query.
GTM experience preferably with server side.
Umbraco knowledge
Dynamics and/or hubspot experience
Power editor or similar automation flow tools
Familiarity with Agile methodologies like KanBan for project management.
Proven ability to manage external agencies or vendors effectively.
Knowledge of emerging marketing technologies and trends.



Your Colleagues Say You…

• Get things done and is not afraid to get your hands dirty
• Are a proactive communicator who keeps everyone informed and engaged.
• Have a keen understanding of the latest trends in marketing technology and data analytics.
• Strive for excellence and never settle for mediocrity.
• Balance creativity with a strong foundation in data-driven decision-making.
• Are curious and always seeking new ways to optimize and enhance our process.

Our perks

• Enjoy flat hierarchies, responsibility and freedom, direct feedback, and room to stand up for your own ideas
• Internal development opportunities, ongoing support from your People Partner, and an inclusive and fun company culture
• International company with over 400 employees. Offices in Copenhagen, Aarhus, Stockholm, Varberg, London, Leuven, Lille, Paris, Munich, Hamburg, Zurich, Kiev, Gdansk, Atlanta, Finland and Valencia
• We take care of our people and initiate many social get-togethers from Friday Bars a to Summer or Christmas parties. We have fun!
• 43 great colleagues in the Copenhagen office belonging to different business departments
• Open office space with large windows, bringing a light and chill atmosphere for informal chats with colleagues
• Catered lunches every day
• The comfiest couches you will ever sit on
• Monthly Town Hall events broadcast from the office

About LanguageWire
At LanguageWire, we want to wire the world together with language. Why? Because we want to help people & businesses simplify communication. We are fueled by the most advanced technology (AI) and our goal is to make customer's lives easier by simplifying their communication with any audience across the globe.

Our values drive our behavior
We are curious. We are trustworthy. We are caring. We are ambitious.
At LanguageWire, we are curious and intrigued by what we don’t understand. We believe relationships are based on honesty and responsibility, and being trustworthy reinforces an open, humble, and honest way of communicating. We are caring and respect each other personally and professionally. We encourage authentic collaboration, invite feedback and a positive social environment. Our desire to learn, build, and share knowledge is a natural part of our corporate culture.

Working at LanguageWire — why we like it:
“We believe that we can wire the world together with language. It drives us to think big, follow ambitious goals, and get better every day. By embracing and solving the most exciting and impactful challenges, we help people to understand each other better and to bring the world closer together.”

(Waldemar, Senior Director of Product Management, Munich)

Yes, to diversity, equity & inclusion

In LanguageWire, we believe diversity in gender, age, background, and culture is essential for our growth. Therefore, we are committed to creating a culture that incorporates diverse perspectives and expertise in our everyday work.

LanguageWire’s recruitment process is designed to be transparent and fair for all candidates. We encourage candidates of all backgrounds to apply, and we ensure that candidates are provided with an equal opportunity to demonstrate their competencies and skills.

Want to know more?

We can’t wait to meet you! So, why wait 'til tomorrow? Apply today!

If you want to know more about LanguageWire, we encourage you to visit our website!