Predictably Irrational. Dan Ariely

Predictably Irrational, Revised and Expanded Edition

Dan Ariely

Pent brukt engelsk paperback.

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The human being is often referred as a rational creature, however, are we completely rational or do we have an expected irrationality within our core? Predictably Irrational is an exploration through the irrational side of the human being and why is this actually an expected behaviour.

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