Paul Arden: Whatever you Think Think the Opposite - Penguin book 2006

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This book is essential if you want to be a supermarket manager. But for those wishing to break new ground, it is not enough. Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. Whatever You Think Think The Opposite looks at life the wrong way, in a bid to explain the benefits of making wrong decisions.